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The Ingredients
The Programming
There is no magic bottle that produces the secret sauce of the Jack FM format.
It’s the result of hard work and resources that, in most cases, aren’t available
in markets below the top 50. We’ve identified 37 categories of music and program
each title by hand. That’s right, we don’t schedule the songs by computer. We
program each song individually to control the balance, flow, and imaging. This
insures the integrity of the brand, which keeps your listeners loyal to Jack FM.
This is not a format to copy or re-create and expect to be effective, since the
well-researched execution was also built and refined with multi-market Jack FM
experience.
The Imaging
One of the things people often don’t realize is that Jack FM actually is full of
personality even
though there are no air personalities. Jack FM requires a special voice talent
to do most of the
imaging and announcing. But it’s not just about the voice—a staff of writers
continually creates
he content that keeps Jack FM sounding unpredictable and fresh.
The Audience
Jack FM is designed to target the 25-54 adult market. And it may be the most
family-friendly
format ever since it spans so many decades and programs the best music from so
many different
formats. That musical diversity leads to increased shared listening.
The Advertisers
Jack FM has a proven record of delivering 25-54 adult market. The national
acceptance of the
brand creates success stories in markets all across the country. Agencies have
become more
aware of Jack FM success every day and they understand the importance of
managing the Jack
FM brand from market to market. Local advertisers are enthusiastic about
reaching a broader
audience than traditional-targeted stations.
The Results
Jack FM rating results show greater success for this format in markets that are
below the top 50.
As listeners have fewer choices in a market, the mass appeal of Jack FM has even
more broad based
success.
Advertise
with 96.3 JACK-FM
Call Dennis Carlson/GM
at (530) 257-6100 or E-Mail
dennis@jackfm963.com
and see how 96.3 JACK-FM will get you results.
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